Sports betting is expanding across the country offering fans a new way to get more engaged in sports. The American Gaming Association needed a super simple message to promote responsible betting in sports arenas. So we did that. We developed a no-brainer line and a structure that’s easily adapted to any arena, any sport, any team, any color scheme. It launched with the Washington Capitals and Washington Wizards, then spread across the country to teams like the Vegas Golden Knights and Washington Nationals.
