They say everything in Texas is bigger, and the need for a statewide water awareness campaign is huge. With so many different regions with different relationships with water, we set out to create a high-level campaign that quickly drilled down to the regional level to speak to Texans where they are. From the get-go, this campaign has been about passion + action. We wanted to build a compelling message that all Texans could relate to.
Texas Runs on Water aims to reconnect Texans to the lifeblood of their state, and what they love about it. This doesn’t mean some kind of new-age claim or science experiment. And it’s certainly not a guilt trip or a lesson plan. It simply means helping Texans be more aware that the things they love most in life are - more often than not – powered by water.
