Pitchbook : Climate Pledge Arena Partnership

WHAT WE DID

Big Idea Concepts

Experiential Design

Stadium Signage

Bus Wrap

Digital Creative

PitchBook, the leading resource for financial data, tasked us with making complex financial data engaging and relevant to fans attending events at the new Climate Pledge Arena in Seattle. We had the opportunity to enter the arena before the build-out was complete and influence PitchBook's presence in high-traffic areas with both interactive and static signage to do just that. Our team also created all of the digital media inside and outside of the arena for the launch of the Kraken's first season in Seattle.

WINFORMATION WALLS

We're most proud of the Winformation Walls, two of the world’s largest flip-disc displays located at the southwest and east corners of the suite level. Each of these 7-foot-tall, 35-foot-wide interactive and multi-sensory displays uses 98,000 discs to highlight event-specific capital market data and insights from the PitchBook platform, along with real-time data from Seattle Kraken games.

These activations are only accessible to the audience that matters most to PitchBook — the executives and VIPs on The PitchBook Suites level. The immersive experience allows this sought-after audience to engage with the brand while highlighting the smarts behind PitchBook’s platform.

Flip disc wall on the PitchBook Suite level of Climate Pledge Arena in Seattle

SUITE LEVEL SIGNAGE

PitchBook's partnership with Climate Pledge Arena brought opportunities for naming and premium branding. We created a clean logo lockup and worked with Populous to create signage that enhances brand awareness and wayfinding for guests.

Wayfinding signage on the PitchBook Suite level of Climate Pledge Arena in Seattle

THE SUITE RIDE

We wanted to add an even more premium element to the suite experience, so we created the Suite Ride. This bus was beautifully skinned to get VIPs to and from the game and show off PitchBook's Seattle Kraken sponsorship as it drove around the city.

*This bus was never fully functional for reasons outside of our, or PitchBook's, control. It's a great story that we can share over drinks.