MLB Players House

WHAT WE DID

Experiential Design

Big Idea Concepts

Logo Design

Environmental Graphics

Email Invitation & Website

We transformed a sports bar in Arlington, TX, into an exclusive VIP experience that became the go-to event during the 2024 MLB All-Star Week. It was a place for guests to gather, relax, and connect with MLB Players, Inc. partners. From designing a new brand to ceiling banners and cornhole boards, we made the space feel like the go-to spot each day at the 2024 MLB Players House.

3D signage for MLB Players House at Troy's in Arlington, TX

MLB Players House at Troy's in Arlington, TX

THE BRANDING

The Major League Baseball Players Association (MLBPA) hosts the MLB Players House each year for the All Star Game, and the branding is updated to reflect the city it's hosted in. We created a distinct brand that infused iconography from Dallas, Fort Worth, and Texas to celebrate the 2024 location.

We also created secondary "ALL-STAR IN THE LONE STAR" branding that could literally be used as a brand.

PLAYER BANNERS

We created posters and ceiling banners to celebrate the players appearing in the All-Star Game with a distinctive red, white, and blue look.

Ceiling banner showing Jurickson Profar at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Aaron Judge at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Juan Soto at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Kyle Tucker at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Vladimir Guerrero Jr. at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Bryce Harper at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Adolis García at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing José Ramírez at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Adley Rutschman at MLB Players House at Troy's in Arlington, TX

Ceiling banner showing Shohei Ohtani at MLB Players House at Troy's in Arlington, TX

ADDITIONAL ELEMENTS

We made a branded swing, cornhole boards, an interactive light-painting photo booth, pillows, umbrellas, Jenga blocks using players' names, stirrer sticks, and so much more to bring the space to life.

Custom Jenga blocks at MLB Players House at Troy's in Arlington, TX

Outdoor decor at MLB Players House at Troy's in Arlington, TX

Rum and coke with an ALL-STAR IN THE LONE STAR stirrer at MLB Players House at Troy's in Arlington, TX

Photo booth design at MLB Players House at Troy's in Arlington, TX

CREDITS

Client: MLBPA

Creative Director & Designer: Michael Harman

Experiential & Account Management: Multiplier

Art Director: Donnine Canamar

Environmental Designer: Eunhae Kang

Production Designer: Greg Coleman

Major league baseball players association

WHAT WE DID

THE BRANDING

PLAYER BANNERS

ADDITIONAL ELEMENTS

CREDITS

MORE WORK

American Gaming Association

PitchBook

GEODIS