When GEODIS became the naming rights sponsor of Nashville Soccer Club's new stadium, most fans had never heard of them. The challenge was seamlessly integrating the brand into the fan experience while showcasing its global supply chain logistics expertise.
The solution? Creating a new stadium tradition of delivering the match ball in a distinctive blue box to each game through GEODIS’ expansive logistics network. We turned the match ball delivery into a highly anticipated pre-match tradition, featuring local celebrities at each game. We even brought out a drone for delivery at a few games.
The results were game-changing: brand awareness and interest in GEODIS as an employer among Nashville-area residents tripled.
